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Our lives have turned upside down in just a matter of a few months. All thanks to the COVID-19 pandemic.

The unemployment rate has already peaked and the world of business has changed indefinitely. The way businesses function now is entirely different from what the process used to be. Tech tools like online to-do list apps, video conferencing solutions, and project management software to continue working productively have emerged as the need of the hour. At the same time, social distancing, self-isolation, and working from home has become the new normal.

Just like every other business operation, even the process of recruitment has its own set of challenges now. It has gotten crucial to adapt your hiring strategies to the new style of working and gear up for a recruitment process in response to a downturn. 

So, how do you plan to execute your hiring strategies when your business is ready to be back in the game again at full force? 

If you haven’t started thinking about it already, it’s about time you pay heed to it. 

I’ve listed here a few tips to help you get started with your hiring process. 

Reassess Your Hiring Strategy

It is pretty clear that recruitment processes have changed dramatically over the past few months. Right from the pre-hiring process like job fairs or recruitment events, personal interviews to onboarding,  there is no such hiring practice that has been spared by the pandemic’s touch.

Organizations that seize the opportunity now and adapt to the changes accordingly will outpace their competitors.

NOW is the perfect time to reassess your recruitment strategy and find a way to improve it on the basis of recent changes in the market. 

Here’s how you can do that:

  • Lookup the skills you had in the past and anticipate the ones you need currently. Minimize the gap by carrying out skill evaluations. For example, if you run a restaurant, you need to shift your focus from dine-in services to contactless deliveries or drive-thru. 
  • Rework your job descriptions to adapt to the changing dynamics of work.
  • Bring technological innovations in action to accelerate the hiring process. 
  • Make room for virtual/remote teams. 

Make Way For Recruitment Technology

HR is one such sector in the business, which has gone under a major technological evolution. Gone are the days when hiring was done by dropping off resumes in the office drop-box, or by filling out paper applications or contacting the HR department through phone numbers listed in the newspaper. 

However, even the latest recruitment process that we considered as modern enough now seems to be unfit for the new world of business. You can’t just call the candidates for interviews and conduct assessments like you used to. 

So, what you can do is:

  • Use chatbots like Jobpal, Mya or Textio to post job descriptions online and schedule interviews. 
  • Use video conferencing tools like Google Hangouts, Zoom, and Skype to take virtual interviews. 
  • Hire top talent through internal referrals using tools like Teamable or RolePoint. 
  • Use an effective applicant tracking system (ATS) to handle all your recruitment needs electronically. 

Opt For Digital Onboarding

The number of changes that have occurred due to the pandemic is too overwhelming to cope with. Shutting down of corporate offices has led HR teams to deal with a lot of management haphazard. 

Hiring people and getting them on board is not that straightforward anymore. Businesses need to shift to a digital process in terms of onboarding and working with their employees. 

HR managers can: 

  • Use management communication tools like ProofHub, Slack, and Trello to provide digital onboarding to employees effortlessly.  
  • Create a soft copy of all the training manuals, rule books, HR policies  and procedures and share it with new employees online. 
  • Make training videos and learning modules to help new employees understand how they are supposed to work.

Build A Strong Employer Brand

Employer branding means to describe the company’s reputation and popularity from a potential employer’s perspective. 

Developing an employer brand is an excellent, in fact, the only way to attract the best employees for your company. A strong employer brand will provide a long-lasting effect on your company’s reputation and enhance its ability to attract, hire, and retain the best talent today and in the future.

While other companies are busy dealing with the chaos, it is the perfect time for you to take advantage and ensure a solid employer brand to attract the best workforce post COVID-19.

You can develop a strong employer brand by:

  • Using social media to convey messages about how your company has changed its direction to ensure employee safety. 
  • Uploading videos on a company’s career website to help the candidates know more about company culture, job security and offers all in one place.
  • Engaging applicants by promoting your employer brand with comprehensive content.
  • Sharing employee testimonials on different platforms online.

Focus On Your Target Audience

Were you recruiting before the coronavirus pandemic started? If yes, then you were probably accepting job applications and have your eyes on some of your potential employees. Even if you have frozen down your hiring process for a while, make sure that you stay in touch with those candidates. 

So, whenever you start hiring again, you would not have a communication gap with the candidates and you can smoothly resume with your recruitment process.

Some tips to keep in touch with applicants:

  • Use communication platforms like emails, video calls, or social media to stay connected with your target audience.
  • Keep updating them about the company’s current status of recruiting new people. 

Wrapping up!

The coronavirus pandemic has backtracked the business world. From the stock market crashing to unemployment reaching its greatest heights, 2020 has been said to be exceptionally challenging for everyone. 

It has also brought massive changes to the way everything worked with online to-do list apps, virtual communication platforms, and project management solutions becoming a staple in every working professional’s life. Just like the new style of working (mostly remote) took a little while to sink in, companies will take time to get used to the new hiring process too. 

Irrespective of whether you are hiring right now or not, it is important for you to understand how the pandemic has reshaped the recruiting landscape. Examine the changes in the market and try addressing them by modifying your recruitment plan in order to secure your company’s future.

Vartika Kashyap is the CMO at ProofHub and has been one of the LinkedIn Top Voices in 2018. Her articles are inspired by office situations and work-related events. She likes to write about productivity, team building, work culture, leadership, entrepreneurship among others and contributing to a better workplace is what makes her click.

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